As the Mercedes Benz Fashion Week Swim 2011 splashes into the town with a newer sensation and feel, the fashionists, international media and the fashion industry all hit Miami Beach for an ultimate experience of the world’s most sensual swimwear collection. Miami Beach hotels such as the Betsy, the Standard, W South Beach, the Gansevoort, the Townhouse and the Setai have swimwear events scheduled during the week. Nikki beach and the Bass Museum of Art also have events scheduled. The events at Raleigh are only open for media and Fashion Industry but other hotels are open for all.
Thursday, July 15
7 pm – Nicole Miller will present her whimsical complex mixes of unique clothes.
Nicole Miller Boutique, 656 Collins Avenue
7 pm – Trina Turk will make a splash with colorful and intrinsic beach wear collection and other accessories.
Cabana Grande, The Raleigh Hotel, 1775 Collins Avenue
8 pm – Official Kickoff Party hosted by Mercedes-Benz Presents designer Trina Turk
At The Raleigh Hotel, 1775 Collins Avenue
9 pm – Eva Danielle, with her sensual amalgamation of elegance and beauty will rock the show at The Setai, 2001 Collins Avenue.
10 pm – The Daily celebrates Miami Swim Week
WET pool deck and WALL at W South Beach
11 pm – After party for the Surf Pop-up Store opening
The Standard, 40 Island Avenue
Friday, July 16
7 pm – Quintessentially presents Matthew Williamson Pop Up Shop Launch in myriads of exotic peacock colors at The Webster, 1220 Collins Avenue.
7 pm – Melissa Odabash, who is particularly inspired by Italian Fashion because of the elegance of her simple timeless designs.
Great Room at W South Beach, 2201 Collins Avenue
7 pm – House of Jackie Brown will dazzle the evening with their out class and fashionable swim suits with complementary lining at Nikki Beach, 1 Ocean Drive.
7 pm – Beach Bunny Swimwear brings out their exquisite mermaid collection embellished with rich jewel tones and innovative fabrics at Cabana Grande, Raleigh Hotel, 1775 Collins Avenue.
7:30 pm- Dolores Cortes will seduce the audience with their funky bold colors all carefully fabricated with excellence of style.
Pool Deck, Raleigh Hotel, 1775 Collins Avenue
8 pm – Betsy Moss will present their fairytale inspired cherished swimwear with the magic of new and imaginative unique designs at Nikki Beach, 1 Ocean Drive.
8 pm – Salon Allure Fashion Show
WET pool deck at W South Beach, 2201 Collins Avenue
8 pm – Swell Suits Miami, Naila, Parke & Ronen, Olasul
Oasis, Raleigh Hotel, 1775 Collins Avenue
9 pm – Ed Hardy Swimwear for summer is multi-styled and very special because of their unique originality of colors and patterns.
Cabana Grande, Raleigh Hotel, 1775 Collins Avenue
10 pm – INCA will present their sophisticated luxury swimwear in luxurious fabrics and fancy embellishments at The Setai, 2001 Collins Avenue.
10 pm – Crystal Jin is inspired by the exotic playful and hot memories of summer romance. Her swimwear collection is largely based on those cherished moments.
Oasis, Raleigh Hotel, 1775 Collins Avenue
11 pm – Swim Show hosted by Devorah Rose
Mansion, 1235 Washington Avenue
11 pm – Tori Praver Swimwear Party
WALL at W South Beach, 2201 Collins Avenue
Saturday, July 17
11 am – Quintessentially presents Matthew Williamson Pop Up Shop
The Webster, 1220 Collins Avenue
2 pm – Trina Turk Personal Appearance
Trina Turk Boutique – Bal Harbour Shops
4 pm – KEVA by Keva J
Nikki Beach, 1 Ocean Drive
6 pm – Azure Swim
Nikki Beach, 1 Ocean Drive
7 pm – Kristi Grinna
Nikki Beach, 1 Ocean Drive
7 pm – Mara Hoffman Swim
Cabana Grande, Raleigh Hotel, 1775 Collins Avenue
8 pm – Poko Pano
Oasis, Raleigh Hotel, 1775 Collins Avenue
9 pm – True Religion Swimwear
Cabana Grande, Raleigh Hotel, 1775 Collins Avenue
9 pm – AQUEOUS hosted by Joanna Krupa
WET pool deck at W South Beach, 2201 Collins Avenue
9 pm – Roberto Cavalli Swimwear
The Setai, 2001 Collins Avenue
10 pm – Aqua Di Lara and Qiss Qiss
Oasis, Raleigh Hotel, 1775 Collins Avenue
Sunday, July 18
11 am – Quintessentially presents Matthew Williamson Pop Up Shop
The Webster, 1220 Collins Avenue
4 pm – Quiksilver X Standard Pool Party
The Standard, 40 Island Avenue
4 pm – Swim Show
Nikki Beach, 1 Ocean Drive
5 pm – A.Z Araujo, the Brazilian styled swimwear collection
Nikki Beach, 1 Ocean Drive
6 pm – Red Carter, the hottest designer from South Beach known for his bold and confident swimwear collection.
Bass Museum, 2121 Park Avenue
8 pm – Cia.Martima will present her summer romance in luxurious swim suits ever.
Cabana Grande, Raleigh Hotel, 1775 Collins Avenue
9 pm – Luli Fama who is known for her beauty, eye catching and bold designs will rock the show at Oasis, Raleigh Hotel, 1775 Collins Avenue
9 pm – Paula Herbert
The Setai, 2001 Collins Avenue
9 pm – SYMMETRY Live with performance by Neon Trees
WET pool deck, W South Beach, 2201 Collins Avenue
10 pm – Caffe Swimwear
Cabana Grande, Raleigh Hotel, 1775 Collins Avenue
11 pm – Red Carter After Party
WALL, W South Beach, 2201 Collins Avenue
11 pm – Luli Fama After Party
Coco de Ville, Gansevoort South Beach, 2377 Collins Avenue
Monday, July 19
7 pm – Nicolita
Cabana Grande, Raleigh Hotel, 1775 Collins Avenue
8 pm – Marysia Swim
Oasis, Raleigh Hotel, 1775 Collins Avenue
9 pm – Lisa Maree, Kooey, Swimwear Australia, Aquarella Swimwear and Lisa Blue
Cabana Grande, Raleigh Hotel, 1775 Collins Avenue
10 pm – Tyler Rose Swimwear
Oasis, Raleigh Hotel, 1775 Collins