Massimo Rebecchi was born in Viareggio, Italy on September 11, 1954. He starts his way off in the fashion field when he was 20 years old opening a research store that leads him to travel worldwide.
The Massimo Rebecchi world is born from a strong integration between tradition and innovation. Tradition is expressed by giving attention to italian history acquiring knowledge on cuts and fabrics.
Innovation is given by the research on technology and materials, to give charm and confort, portability and easy to use. Clothes that makeyou feel to tell about your personality without having to renounce to luxury, trend, care of details with a research of refines particular.