Max Azria

Max Azria Fashion Label Ready to Wear and Accessories Collection
Max Azria Fashion Label Ready to Wear and Accessories Collection

Fashion designer Max Azria uses the name 'BCBG' for his company and it stands for Bon Chic Bon Genre, in French which means "good style good attitude".

Since 1996, in New York Fashion designer Max Azria has been showcasing his Fashion assortment, at the Fashion Week. The Fall 2001 collection of Fashion designer Max Azria move to and fro from cocktail chicks to bondage babes. It was a Fashion anthology for party girls not blushing violets.Many supermodels presents his collection on different stunning ramp like Natalia Vodianova Spring/Summer 2003,Jessica Stam for Spring/Summer 2004 and Lara Stone for Autumn/Winter 2007.
Fashion designer Max Azria launched his collection in Mercedes Benz Fashion Week with many other designers like Alexandre Herchcovitch, Badgley Mischka, Christian Siriano and so on in New York he present his collection as BCBG Max Azria Fall 2009 Collection on the stunning ramp.