Life would certainly be more interesting if consumers took heed and sported their swimwear anywhere and everywhere.
Swimwear Anywhere is a major North American swimwear manufacturer that makes and markets swimwear and beachwear lines under its own private labels and through licensing agreements for brands including DKNY, Juicy Couture, and Carmen Marc Valvo. The company’s subsidiary, TYR Sport (named after mythical Norse god of warriors and athletes), makes swimwear and gear designed primarily for professional athletes. Spokespeople have included Olympic swimming medalist Amanda Weir. Swimwear Anywhere was founded in 1993 by its owners Joseph and Rosemarie DiLorenzo.