Mercedes-Benz FashionWeek Amsterdam

Amsterdam ten days for public sign of fashion
Amsterdam ten days for public sign of fashion

Mercedes-Benz Fashion Week Amsterdam is a stage for new and established designers to present their collections.

Mercedes-Benz embraces Amsterdam in the line-up of international FashionWeeks, because of its personal and outspoken character. Mercedes-Benz is all about style, design, class and innovation. The same goes for the fashion industry, and therefore the brand feels closely associated with the fashion branch both nationally and internationally. By sponsoring the major fashion weeks around the world Mercedes-Benz plays an active role in encouraging talented, innovative and ambitious designers.

The 23th edition of Mercedes-Benz Fashion Week kicks Amsterdam on Friday, July 3rd with the public program Zalando presents 10 Days Downtown. For ten days, there are ten events in ten high-profile locations in Amsterdam. Zalando this edition also makes it possible to follow all the catwalk shows taking place on the Westergasfabriekterrein via livestream at home or on the road.

The fashion week ushered in a festive manner by the official opening ‘Fashion is WOW’ in Market Canteen. In collaboration with Bas Kosters and Fashion Chick start Zalando Presents 10 Days Downtown with a fashion party.

The first weekend of Zalando presents 10 Days Downtown begins Saturday with ‘Fashion at the Park "and is closed Sunday evening with’ Fashion Concert ‘in the Dome Church. In the Vondelpark is Saturday art, culture and fashion together in VondelCS. Designer Dennis diem will show his latest collection in a special way to the public. In the Koepelkerk Alexandra Frida shares her love of fashion, music and dance with the audience by means of a spectacular show with the electronic indie band CHEATERS.

EYE undertakes for the first time at Zalando presents 10 Days Downtown. In modern film museum at the IJ found on Monday, July 6th ‘Fashion & EYE’ place. The Dutch designer Dorhout Mees will be here in a spectacular way its last couture collection presented before the special premiere of the film ‘Dior and I’.

Zalando will bring throughout the program with a Mobile Fashion House at various locations fashion to the general public. Besides that consumers can be inspired in the Zalando Mobile Fashion House by at Zalando available collections is also the place where the public can make fashion ready. Thursday, 7 July, the Mobile Fashion House at the Stone Pleintje, located a stone’s throw from the Westergasfabriekterrein. Zyanya Emperor gives visitors a glimpse into its Fashion Journey; The course of its design process from the drawing board to final design that we see on the catwalk.

Zalando presents 10 Days Downtown is spectacularly at any time during the last weekend of Mercedes-Benz Fashion Week Amsterdam. The Stedelijk Museum Amsterdam plays host Liselore Frowijn, whose collection will be shown between the works of the French painter Matisse and during ‘Fashion meets Theatre’ Fernanda Fernandes delivers a memorable performance at PLLEK life fashion at the NDSM shipyard.