Constant promotional images of stick-thin, size-zero models, pop stars and actresses is fuelling a rise in eating disorders. The fashion industry’s obsession with size zero is driving an increase in eating disorders even amongst models. Four out of ten models are said to be suffering!
Girls with anorexia are most prominent. But there is a much bigger group with bulimia and other unspecified disorders seem to be getting worse. Bulimia is medically known as bulimia nervosa. It is an eating disorder marked by cycles of eating of excessive quantities of food. This is folllowed by self-induced vomiting. The repeated vomiting may cause burns to the oesophagus and occasionally dehydration and chemical imbalances in the blood. Models crazy about size 0 are drinking huge amounts of water to conceal their weight. This practice is highly dangerous as it deprives the body of its essential potassium. Women can drop dead as a consequence of this unhelathy lifestyle. Fashion Council has advised agencies to look for signs of eating disorders.
With the hazards of size 0 rising and knowledge about its hazards getting publicity agencies are now avoiding promoting very skinny girls. If you look at some of the more in-demand models, you notice a growing trend for a more healthy and even more voluptuous look. Critics have gone so far as discouraging size 0 that they said that designers are not making clothes for the female body. They are creating female clothes for a males body. No hips or bust or curves. They hold designers responsible for the unhealthy craze.