The bridalwear specialist opened in 1994 to fill a market niche for women seeking quality fabrics and modern designs for their wedding day. Part of the strategy was to bring well-known designers on board. Jesús del Pozo, Lorenzo Caprile, Domo Adami and Christian Lacroix have all designed for Rosa Clará. The designers create the dress and the pattern, while the company owns the licence to produce and distribute the collections.