Dior Celebrates New Bergdorf Goodman Boutique

On Tuesday night at the Four Seasons, the model Vlada Roslyakova was posing for a party photographer alongside Linda Fargo in front of a very long table set for dinner amid an explosion of candles and pink peonies. The Bergdorf Goodman senior vice president wore a full floral-print skirt from Dior’s spring 2013 collection.

“Flowers and flowers,” Roslyakova keenly observed, motioning to the centerpiece.

The vernal equinox may still have been more than a week away, but the combined powers of Dior and Bergdorf had the upstairs room at the Midtown power spot in full bloom to celebrate a number of joint initiatives: the fashion house’s new second-floor boutique at the department store; the commercial availability of Raf Simons’ first ready-to-wear collection for the house therein, and a full set of “arrival of spring”-themed Dior windows on Bergdorf’s Fifth Avenue facade on view until March 25.

Following an in-store cocktail party, a smaller, or in fashion-speak “more intimate,” crowd moved on to dinner. An appropriate mix of editors, Dior and Bergdorf brass and brand-outfitted women continued cocktail hour around the table, marveling at the floral pyrotechnics and catching up after the European shows. – wwd