The focus of Design Director Julian Neale is to provide a consistent and contemporary range of products whose message is inspired by the needs and lifestyle of the customers while communicating the principals of modern design through taste and excellence.He has also participated in fashion shows.He showcased his accessories in many fashion weeks on the ramp.
German fashion designer Rena Lange showcased his Autumn/Winter collection 2010-2011 in Berlin.He was also active participant of Mercedes Benz Fashion Week.