History
Founded in Istanbul in 1991, Mavi Jeans designs a full collection of jeans-wear for young women and men. Mavi sells its products in 50 countries and has 192 retail stores with flagships in New York, Vancouver, Montreal, Istanbul, Berlin and Frankfurt.
Philosophy
Mavi’s philosophy is to build a brand around our customers while incorporating details true to the brand’s Mediterranean spirit. Exotic and inspirational, Mavi is known for high quality and premium denim. Mavi’s development has relied on one key strategy: The Perfect Fit.
Spring/Summer 2011
Our Maviterranean Spring 2011 collection is about places. Whether they are places to which we travel or places of the mind, we are enjoying the natural connection to our environment, be it urban or rural. This season takes us from the modern urban oasis to Barcelona Spain. These visions bring us out of the winter and ease us into the warmer months of Spring and Summer.
Urban Nature
Mavi People living in the city’s bohemian neighborhoods are inspired by the collective awareness of the earth. Tribal graphics and grungy skinny shapes, military-inspired detailing, rips and repairs, random washes, sexy cargos and twills in sulphur earth dyes dominate the season’s esthetics.
Maviterranean Barcelona
Barcelona is undoubtedly a large city, but nowhere within its limits are you more than a breeze’s distance from the sea’s edge. The easy mood and lifestyle evoke a calm appreciation for life. Colors are intense and vibrant. Denim shows its rich ultra-marine shades with Batik washes in solids and stripes. An array of new slim shapes- new boot-cuts and boyfriends are slim, trim and fit in all the right places to complete the modern look. Non-denim bottoms are cropped and slim, brushed and aged- and in strong contrast to the voluminous tops in crochet soft fabrics- ready to catch a passing breeze.