One of the main objectives of the project is to say about that country and its fashion potential at international level, attract the attention of foreign colleagues and customers. The project should become an important and interesting event of the Belarusian fashion. Belorussian Fashion Week an opportunity for designers to attract attention and interest in their brands on the part of potential investors and consumers. The main task of the project an invitation to the screenings for buyers who are ready to consider the possibility of purchasing finished goods for subsequent sale as a wholesale and hatred of the sales network.
At the local level BFW aims to inform the Belarusians about the domestic fashion, its designer names and features. As well as for the Belarusian designers create comfortable conditions for the demonstration of his creative potentsiala. V main impressions of the project Belorussian Fashion Week, which will be held in a specially assembled the pavilion in the National Exhibition Center BELEXPO (street, Yanka Kupala, 27), will be attended by professional Belarus , Russian, Ukrainian, Polish, Croatian, Norwegian and Iranian designers. On one runway show their collections to fashion designers and brands. About 40 individual fashion shows will see about 8,000 people who visit Belorussian Fashion Week (to 360 spectators at a show, not including the organizers and participants). Also, on TV channels “LAD” and “MTV – Belarus and projection screens in different corners of Minsk will be seen live TV shows.
As part of Belorussian Fashion Week will be held seasonal displays of Belarusian trade marks project “Open Podium”. Also planned: an exhibition of photos of fashion-and master-classes photographer Gennady Yashchuk, a seminar on the problems of contemporary style and costume, “Galina Meshkov, Associate Professor of the Belarusian State Academy of Arts, Lecture imagemaker Russian Igor Tsarevskaya, lecture producer Aurora Fashion Week (Saint-Petersburg ) – Artem Balayeva.
In addition, planned fashion events and actions from the sub-project organizers: the festival of avant-garde fashion “Mammoth”, the advertising agency “Miravis, school image ImagePRO and others. Belorussian Fashion Week will not disregard, and one of the most important social issues. Will be organized action “charity fashion” with the participation of MBOO Oncology and Health “. The action will be attended by students of the Academy of Fine Arts, children’s clothing store “Orange Camel” and the most resilient Belarus designer Julia Nefertari, dedicated his creativity and love of children’s fashion.
Visitors Belorussian Fashion Week – it’s stakeholders, including figures of politics and culture, designers and representatives of business, media, VIP-guests, as well as potential consumers of clothing class prêt-a-porter people reached a high social level in a particular activity.
We are waiting for you at the shows Belorussian Fashion Week from 4 to 9 October!
SCREENING SCHEDULE
October 4, Monday
17:00 Official Press Conference
18:00 Official opening of the Belorussian Fashion Week Display Papillio, Display Slava Zaitsev
20:00 Party OPEN PARTY Discovery BFW
October 5, Tuesday
13:00 demonstration of the Belarusian trade markRADA style”
October 6, Wednesday
13:00 demonstration of the Belarusian trade mark “Comintern”
October 7, Thursday
13:00 demonstration of the Belarusian trade markKamvol”
October 8, Friday
15:00 The official press conference with the designers participating on 7-9 October
October 9, Saturday
13:00 Action “Charity Fashion”
children’s shows includes:
Academy of Arts and OAO Kupalinka “- a network of children’s clothing store” Orange Camel ”
Ulya NEFERTARI