Tuesday July 24th will mark the exclusive launch of KARL LAGERFELD at the iconic London department store Selfridges. The highly anticipated debut will welcome two collections from the fashion brand including KARL MAN + WOMAN and the launch of the premium line KARL LAGERFELD PARIS MAN.
Selfridges customers will be exclusively introduced to a temporary and dedicated KARL LAGERFELD space as the fashion house unveils a unique ‘pop up store’, in the heart of the 3rd floor within the store’s Contemporary Womenswear Department. This will allow customers and fans to experience and be part of the KARL LAGERFELD world.
Karl
Setting high standards of quality and accessible fashion, Selfridges is proud to debut the Autumn Winter 2012 KARL collection. The more casual of the two lines, this luxury yet affordable range, for men and women, offers the wearer sharp tailoring and fresh silhouettes without compromising great fabrics and durability, that can only compliment the modern wardrobe.
Karl Lagerfeld Paris
As part of this great occasion, Selfridges’s customers will also be exclusively introduced to the debut of KARL LAGERFELD PARIS MAN, a luxury ready-to-wear range reflecting the strong style and personality of the modern man. This contemporary collection provides its wearer with innovative design and tailoring with an elegant twist.
Team Karl
Offering Selfridges customers another opportunity to experience the KARL LAGERFELD brands, Selfridges will also host the launch of ‘Team Karl’; an exclusive capsule collection capturing the energy and celebrations around the Olympic Games in the host city of London. Also complimenting the debut of the main KARL LAGERFELD collections, the ‘pop-up store’ will be home to a limited-edition range of artistic t-shirts in collaboration with one of London’s much loved design agencies, I Love Dust.
Dedicated KARL LAGERFELD windows will proudly sit at the front of Selfridges main entrance, and offer a sneak peak as to what is to come exclusively inside the store.
The debut of KARL and KARL LAGERFELD PARIS will be unveiled as part of an exclusive private cocktail party at London’s Selfridges on July 24th 2012 in presence of Karl Lagerfeld.
KARL LAGERFELD COMPANY PROFILE
Under the creative direction of Karl Lagerfeld, one of the world’s most influential and iconic designers, the Lagerfeld Portfolio represents three lines that are marketed with a modern approach to distribution, an innovative digital strategy and a global 360 degree vision that reflects the designer’s own style and soul. The portfolio comprises three labels:
- KARL, the new line aimed at a cosmopolitan and digitally-savvy clientele, with a strong online focus.
- Karl Lagerfeld Paris, the premium ready-to-wear collection for women and men, distributed at leading retailers worldwide.
- Lagerfeld, the urban menswear line.
The lines are completed by accessories including eye wears, bags, shoes, and fragrances.