The 33-year-old svelte fashion designer takes center stage for her Spring 2014 Jessica Simpson Collection ad campaign. The blond beauty shows off her fabulous post-baby body and strikes a pose in a strapless white one-piece, retro-inspired swimsuit that hugs her every curve to perfection. She is wearing her long sleek locks down and finishes the look with a floppy pink wide-brimmed hat.
“This swimsuit is feminine and a little retro in its detailing,” the mother of two told People. “It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.” Eric Johnson’s ladylove, who swaps out the hat for a pair of shades in another photograph, is proudly flaunting the results of her Weight Watchers plan.
These stunning snapshots were taken by Ellen von Unwerth on Nov. 23 at a home just outside Santa Barbara, Calif. The backdrop featured beautiful gardens and a pool, closely resembling Simpson’s residence. Simpson looks radiant as she slips into some fun patterned floral sundresses, perfect for the warmer temperatures.
“This season we brought a feminine take to the current trend toward casual,” she explained to the magazine. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line—perfect for spring.”