The three recipients of the first McArthurGlen Spirit of Fashion Awards were announced by McArthurGlen, Europe’s leading specialist in designer outlet retailing, in partnership with the Royal College of Art (RCA), the world’s most influential postgraduate art and design school.
The three Award recipients are: womenswear designer Rachael Barrett, with her pieces sought after by some of the biggest names in the music industry; Carolyn Massey, among the first-ever NEWGEN menswear designers, showing on Men’s Day at London Fashion Week 22nd September 2010, and Matthew Miller, sponsored by Fashion East at MAN this month. McArthurGlen and the RCA conceived the Awards to help further the fashion careers of three young designers, serving to shape the future face of fashion. The Awards are open to alumni of the RCA, which has fostered such world-renowned luminaries as Christopher Bailey of Burberry, Erdem Moralioglu and milliner Philip Treacy.
The Award recipients were selected by a judging panel of leading figures in the worlds of fashion and retail. The panel was made up of Professor Wendy Dagworthy, The RCA’s Head of School of Fashion and Textiles; renowned fashion designer Betty Jackson; Tristan Webber and Ike Rust, both Senior RCA Tutors; Peter Sidell, co-owner of menswear boutique The Library and visiting RCA Professor; and Shaeren McKenzie, Group Marketing Director of McArthurGlen.
The Awards provide the three recipients with 12 months PR agency support and mentoring. In addition, the recipients will embark on a live creative brief, with their designs potentially produced in a limited edition and sold directly to the consumer via McArthurGlen’s Designer Outlets.
Shaeren McKenzie, Group Marketing Director of McArthurGlen says: “We created these Awards as a means to help three gifted young designers make inroads in an industry that is highly oversubscribed and notoriously hard to break into. We were overwhelmed not only by the quality of the work and the creativity displayed but also the sheer professionalism of all three designers. We hope that over the course of the year we can help them to make real progress towards growing successful businesses.”
Professor Wendy Dagworthy, the RCA’s Head of Fashion and Textiles, comments: “To be able to access the broad retailing knowledge of McArthurGlen, and the expert advice of some of the designers they work with, as well as dedicated PR services for a year is an invaluable resource which will deliver incredible insight along with much-needed support for the designers as they progress on this journey.”
McArthurGlen has seven designer outlet centres in the UK and a further twelve across Continental Europe working alongside the leading brand names in designer fashion retailing including Burberry, Dolce & Gabbana, Fendi, Gucci, Missoni and Mulberry, as well as high street favourites such as All Saints, French Connection, Gap, Kurt Geiger and Warehouse.