NEW YORK – September 26, 2012 – Gap is proud to announce the launch of its first “Junk Food Loves Gap Kids” collections in China and Hong Kong this fall. Gap, one of the most iconic brands from the U.S, has a long standing collaboration with the Los Angeles based t-shirt company, Junk Food.This first, new limited edition collection in China is inspired by three different superheroes: Superman, Batman and Spider-Man, with a range of products for boys, aged 2-5. The collection became available for purchase starting on September 24th, 2012 in mainland Chinese and Hong Kong stores, as well as online, www.gap.cn and www.gap.hk.
Los Angeles based Junk Food Clothing was founded in 1998 as the original vintage T-shirt company. Using a relaxed, retro style, their t-shirts bring to mind the classic pop culture characters of yesteryear. With its comfy, cozy fabric and cool graphics, this brand has attracted the attention of many Hollywood stars including supermodel Heidi Klum’s daughter, Leni Klum, American rocker Ashlee Simpson’s son, Bronx Weltz, Hollywood actress Angelina Jolie’s son, Maddox Jolie-Pitt and American pop-star Gwen Stefani’s son, Zuma Rossdale.
The Limited Edition “Junk Food Loves Gap Kids” collection’s theme will feature three American super heroes: Superman, Batman and Spider-Man.
Superman Line: This line will feature the classic red, yellow, and blue Superman Logo on sweaters, and other retro superman designs on long sleeve T-shirts, acid wash rolled-up jeans, down vests, wool caps, gloves, socks, and canvas sneakers.
Batman Line: Elements of this line include the classic yellow and black Batman design on sweaters, long sleeved T-shirts, acid wash rolled-up jeans, down vests, wool caps, gloves, socks, and canvas sneakers.
Spider-Man Line: This line will feature the mask design of Spider-Man on sweaters, as well as white spider-web like acid designs on rolled-up jeans, wool caps, gloves, socks and canvas sneakers.
Gap’s flagship stores on Shanghai’s West Nanjing Rd and Hong Kong’s Queen’s Road Central stores will change their exterior and interior style to celebrate the launch in true Superhero style. Customers will feel like they are in the Superman, Batman or Spider-Man comic, while reliving memories from their own childhood.
About Junk Food
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market. Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried in select top stores throughout the world. Also a licensing powerhouse, Junk Food has distribution rights to over 800 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods; www.junkfoodclothing.com.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal year 2011 net sales were $14.5 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,000 company-operated stores, about 200 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.