LOS ANGELES – July 6, 2012 – Just in time for Comic Con, Junk Food is launching a unique digital museum shop during the DC art show in San Diego. Combining old school comic book art with high technology, patrons of DC Entertainment‘s Darkness & Light: Art Inspired by Heroes & Villains, Hope & Heroism , will be able to scan the gallery curatorial cards with their smartphone to buy a t-shirt with that art on it. Using the Red Laser app, customers will scan a QR Code on the curatorial cards which will take them to a streamlined mobile landing page, where they can order these shirts that will be shipped within 48 hours. Darkness & Light will be in San Diego from July 9-15 (Michael J. Wolf Fine Arts). Followed by Atlanta, August 4-13 (Phipps Plaza Atlanta) and concluding in Chicago from September 20-26 (TBD). With the purchase of each shirt, a donation in the amount of $15 will go to saving lives; $15 provides a severely malnourished child in Ethiopia 10 servings of fortified food.
DC Entertainment’s Darkness & Light: Art Inspired by Heroes & Villains, Hope & Heroism exhibition, a one-of-a-kind art and education tour to raise awareness and funds for the hunger crisis in the Horn of Africa, will be shown at Michael J. Wolf Fine Arts in San Diego. This unique pairing of comic-inspired art with photography from the Horn of Africa is a signature initiative of We Can Be Heroes, a giving campaign designed to raise awareness and funds for the worst hunger crisis in 60 years that is taking place in the Horn of Africa, where more than 8 million people are in need of immediate assistance.
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market. Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world. Also a licensing powerhouse, Junk Food has distribution rights to over 800 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods.
We Can Be Heroes is a giving campaign designed to raise awareness and funds for the hunger crisis in the Horn of Africa. Using the iconic Justice League characters from DC Entertainment, We Can Be Heroes aims to raise substantial funds for three humanitarian aid organizations working in Africa: Save the Children, International Rescue Committee, and Mercy Corps. DC Entertainment will match donations up to $1 million in total donations, and 50% of the purchase price from We Can Be Heroes products will go directly to saving lives.
Red Laser is a leading bar code-scanning mobile application for iPhone, Android(TM) and Windows 7 and was acquired by eBay Mobile in June 2010. The app has over 20 million downloads and is consistently a top three free utilities app in the U.S. Apple iTunes(R) store. Scan a catalog item and price across Google, The Find, eBay, Half.com, Milo.com and Best Buy will populate for comparison, along with helpful product information. The Red Laser software development kit (SDK) is licensed by more than 1,200 full customers across five continents, including Coupons.com, The Find, The Knot and shop kick and sticky bits.