Selena Gomez is putting her recent trip to rehab firmly behind her as she launches her new range for Adidas with a seriously suave rock-chick look. The star’s range, launched under Adidas’ NEO label on Wednesday, is a vibrant collection of both footwear and clothing.
With a previous collection already under her belt, the star has further developed her role as guest designer for the Adidas NEO Label taking her inspiration from street style and giving it a ‘rock rebel’ twist. Speaking about her new collection, the Come And Get It singer Selena said: ‘My new collection is so playful and packed with prints. It’s all about switching it up and finding your individual style. You can mix and match styles and looks to really have fun with the pieces and create a rock rebel look all of your own.’
The 28 piece fashion collection is modelled by Selena in a series of sassy shots that accentuate its edgy spring floral look. The 21-year-old is pictured in the design studio surrounded by her inspirations for the new range. The star modelled her favourite pieces from the collection for the bright advertising images, pairing a button detail flower dress with a grey denim jacket bringing cool layering to a spring look.
Giving casual wear a glamorous twist, Selena is seen lounging around in her super wedge hi-top sneakers and monochrome striped trousers, teaming them with a chic black bralet and floral tracksuit top for a dash of colour. Based around a palette of black and white contrasted with a hint of floral pinks and reds, the cool collection juxtaposes flirty flower prints with big bold slogans and monochrome stripes.
Claire Midwood, Vice President adidas NEO Label, said: ‘Selena has revealed her sassy and rebellious streak in the new adidas NEO collection. ‘The comfortable, easy to wear pieces bring a cool edge to spring day wear which can be mixed and matched so teens can experiment with their style.’ The official release of the new collection imagery comes after Selena gave dedicated fans a preview of the range in her series of self-shot #NEOsneakpeek films. The short personal films offered a candid glimpse into Selena’s life as she talks through the process of creating the new collection.