On the third day of Zalando presents 10 Days Downtown ALEXANDRA FRIDA presented her FRIDA’S Origins collection during the ‘Fashion Concert’ in the impressive Koepelkerk in Amsterdam.
ALEXANDRA FRIDA combined music and dance with her passion for fashion while taking the public a night out during ‘Fashion Concert’. Together with stylist Beatrice Jolly and the electronic indie band CHEATERS and NEO NAIL TECH, a unique fashion party emerged. The creative team also showed the new videoclip they produced together for the first time.
During the 23rd edition of the Mercedes-Benz FashionWeek, Zalando organises inspiring and accessible events throughout the city of Amsterdam.