Jessica Minh Anh will mark her 10th history-making production by transforming the award-winning and cinematic-setting solar power plant, Gemasolar in Seville, Spain, into the world’s most innovative catwalk on 17 July 2015. The global fashion sensation has exclusively selected Pakistani designer Syeda Amera to represent Pakistan in the phenomenon.
The highly anticipated J Summer Fashion Show will set a new standard for modern fashion presentation by not only promoting the most exquisite designs from different continents, but also the best of advanced technology and environment preservation. Pushing the visual envelope, Jessica Minh Anh will stage the unique catwalk right in the middle of Gemasolar, with the cinematic backdrop of the famous central tower and thousands of cutting-edge shining mirrors. The 100-meter catwalk will be filmed from various angles, using the latest drone technology from above to highlight the sunlight’s effect on the stunning circle-shaped power plant.
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On her decision to showcase the latest collection by Pakistani designer Syeda Amera, Jessica Minh Anh said “Syeda Amera is young, determined, and talented. She has great imagination and attention to details, which translates well into her intricate and creative designs. I’m very fond of her embroidery techiniques and her usage of colours and texture. I cannot wait to showcase her new collection on the sunshine catwalk”. This is the second time Syeda Amera will join Jessica Minh Anh in her iconic projects. The previous collaboration was in New York City in March 2015 for the highly successful J Spring Fashion Show, a 100 metre floating catwalk on the famous Hudson River. Syeda Amera is all set to give a tough spell to her competitors in Spain and Europe this summer.
Similar to Jessica Minh Anh’s previous fashion phenomena, besides Syeda Amera’s collection, J Summer Fashion Show 2015 will also premiere other haute couture and high end ready-to-wear collections from different countries. The carefully selected fashion houses embrace tradition and culture whilst experimenting with innovative techniques of modern design. Jessica has worked with famous names such as Paul Costelloe, Addy van den Krommenacker, Tony Ward, Shiatzy Chen, Yumi Katsura, Montblanc, Buccelatti, Van Cleef & Arpels, and Ivanka Trump Jewelry among many others.
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Jessica Minh Anh, who “combines art, architecture, culture, and fashion in her extraordinary catwalks” (ABC New York), can now add technology in her list. From the world’s highest fashion show on the Grand Canyon Skywalk to the 100 metre floating catwalk on the Seine River, Jessica Minh Anh has continuously amazed the world as a worthy representative of a new generation of creative leaders. “It is an honor to host Jessica Minh Anh’s Summer Fashion Show at Gemasolar and to be included in her series of fashion events at the world’s most iconic venues,” said Raul Mendoza Ruiz, Gemasolar Plant Manager, Torresol Energy. “We look forward to fascinating the world with a mixture of high technology and high fashion in this particular project.”