NEW YORK – September 24, 2012 – vineyard vines teamed up with the New York Football Giants last October on its “Tackling Breast Cancer” campaign developing “The Giants Pink Seat presented by vineyard vines” in-stadium promotion. Together they installed one pink seat, in the vineyard vines signature pink color, at each October home game in Met-life Stadium. After each game, the pink seat was removed from the stadium and autographed by the 2011 NY Giants. vineyard vines is currently the proud owner of one of the three chairs signed by the 2011 NY Giants. To show its devotion to finding a cure for breast cancer, vineyard vines is auctioning this limited-edition chair on Charitybuzz.com to raise funds for one of its long time partners, the Breast Cancer Alliance.
About Charitybuzz,
A leader in cause marketing, Charitybuzz aligns nonprofits with international brands and celebrity icons to raise funds through innovative online auctions. Featuring pop culture experiences, VIP events, luxury travel, fine art, couture fashion, coveted internships, upscale merchandise and more, Charitybuzz brings its online community of socially conscious bidders exclusive opportunities to do GOOD and live WELL. Since launching, Charitybuzz has raised more than $60 million for charities around the globe.
About vineyard vines®, A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold through a seasonal catalog at 1.800.892.4982
1.800.892.4982, online at vineyardvines.com, in over 600 specialty and department stores and currently at twenty-four free-standing stores nationwide.
About Breast Cancer Alliance, The Breast Cancer Alliance is a preeminent non-profit private funding provider for breast cancer research, education, treatment and prevention in the United States. Over the past 16 years, the Breast Cancer Alliance has funded a variety of cutting-edge research grants and one-year post-graduate breast cancer surgery fellowships at 25 of the nation’s leading research institutions in four states and the District of Columbia. The mission of the Breast Cancer Alliance is to fund innovative breast cancer research and to promote breast health through education and outreach. Breast cancer survivors, their friends and health-care professionals are fulfilling this mission.