Our Monday morning just got a lot brighter, thanks to the prospect of Alexa Chung’s new fashion line. The style star, who’s flexed her style muscles collaborating with the likes of AG Jeans and Madewell and consulting for brands like Superga, is taking on her own collection. The lineup will include denim, daywear, eveningwear, shoes, jewelry, and "daily permanents" which Alexa describes as "little luxuries" that will be priced at the high contemporary range. Alexa has already enlisted Edwin Bodson, previously head of atelier at Haider Ackermann, as the brand’s managing director, as well as a multidisciplinary design team. In addition, she’ll be launching her own Alexa Chung online platform, which will encompass ecommerce and content. Alexa said in a statement:
I have been fortunate enough to have found a wonderful team from various corners of the fashion industry and beyond to help realise my vision and make this lifelong dream a reality. We hope to bring you wearable, cool clothing you can live in and love in, whilst exploring the sartorial relationship between masculinity and femininity, something that has been a cornerstone of my personal style since I was old enough to dress myself. Now, we’re setting our sights on May 2017 when the collection launches and currently creating a wish list of the pieces we hope to see when it debuts. With a history of trendsetting and a personal style that’s created legions of fans, we’re hoping her eponymous line will take us one step closer to nailing her distinctly nonchalant preppy-meets-ladylike look, complete with printed blouses, live-in denim, and quirky flats. Herein, we’ve curated a list of the 10 pieces we hope to see.
1. Ladylike Blouses
2. Brilliant Outerwear
3. Wear-Anywhere Dresses
4. Sexy Pencil Skirts
