Olivia Rubin injected a pop of colour into Allbirds’ Riser silhouette to channel dopamine dressing for this summer-ready collection. Taking inspiration from London’s photogenic Notting Hill, the Riser underwent a candyfloss-colour update taking cues from the iconic pink, green and pale blue townhouses.
By partnering with Rubin, a brand that’s working towards a more sustainable future, Allbirds shows that feel-good fashion can have a lighter environmental footprint.
Olivia Rubin said: “I am beyond thrilled to be working on my first ever worldwide sneaker collaboration with Allbirds; a brand that I admire for both their sustainability values and their slick design vision. It has been a dream to create a unisex sneaker in my signature pastel colours all made with natural fabrics. I cannot wait to wear them and see them enjoyed by customers all over the globe.”
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The shoe, which is underpinned by the brand’s comfort credentials, features natural materials including organic cotton and ZQ-certified merino wool. What’s more, the Tencel Lyocell ripstop tongue is derived from low-carbon eucalyptus tree fibre and the natural rubber sole hugs the SweetFoam midsole, which is made with carbon-negative, sugarcane-derived green EVA.
Spencer Wyatt, Director of Concepts and Surface Design at Allbirds, commented: “Olivia brought so much energy to Allbirds and we’ve really enjoyed pushing her ideas. What I love about this shoe is that it has a 360-degree style, where you just keep turning it and something else is happening.
The Allbirds x Olivia Rubin Riser will retail at £130 across men’s and women’s, online and in select stores now.