Amanda Seyfried on her 25th birthday got the gift of becoming the face of Cle de Peau Beauté.
Seyfried joined Heidi Manheimer, chief executive officer of Shiseido Cosmetics America, at a luncheon at Manhattan’s ABC Kitchen to announce Seyfried’s deal with the Shiseido-owned brand and also to highlight a key update to Clé de Peau’s skin care range.
Seyfried’s first ad campaigne, shot by David Sims, will break in Japan later this month, then in March fashion, beauty and lifestyle magazines in the U.S.A. A color cosmetics ad featuring Seyfried will begin running in April fashion, beauty and lifestyle magazines in the U.S.
Seyfried is currently working on a film called ‘Now’ with Justin Timberlake. “It’s a sci-fi thriller, really superfun. I wear a short, red wig with bangs — it’s a different look for me, but also a different type of character, which is exciting for me because I tend to play myself.” said Amanda.