All new stores will maintain existing differentials such as the personalized service of collaborators who are experts in curve and plus size fashion, affectionately known as “Ashuagirls”; spacious, comfortable dressing rooms with empowerment messages on the mirrors; in addition to super receptive and warm environment.
In addition to buying in physical stores, consumers can purchase the items online through the website, the Renner application, and WhatsApp, and, if they prefer, they can even pick up the item directly at the Ashua store or at the nearest Renner, without freight cost. With Troca Fácil, customers can exchange products by mail or exchange/return at any Ashua or Renner store. Ashua also has a mobile sales service, which allows customers to pay anywhere in the store, without having to go to the cashier. The brand also sells its pieces on the marketplace of major retailers.
For Ashua’s senior manager, Diana Wu, physical units play a key role in the omnichannel strategy, as they complement the shopping journey, boost e-commerce and reinforce customer relationships across all channels. “We want to take the Ashua brand to other regions of the country, providing convenience and an enchanting shopping experience to our customers”, he adds.
With the new units, Ashua, which was born in e-commerce in 2016, will total 18 physical points in eight Brazilian states. Currently, the brand is present in the states of São Paulo, Rio Grande do Sul, Rio de Janeiro, Pernambuco, Minas Gerais, and Bahia.