Teen sensation Justin Bieber created a holiday sales mania at Wal-Mart, which included sale of Bieber-themed goods for the Christmas season.
Items included Bieber’s nail polish collection with Nicole by OPI, with song-inspired shade names, including One Less Lonely Girl (lavender) and Give me the First Dance (silver) completely sold out in the 3, 000 doors where it was sold.
“The call center in Bentonville was flooded and flooded with calls with people wanting to know where they could get the nail polish. We just couldn’t keep up,” said Carmen Bauza, Wal-Mart Stores Inc.’s vice president and divisional merchandise manager of beauty and personal care.
In addition to that, Bieber’s unisex scented wristbands and dog tags by Etoile Nation also were brisk sellers.