Calvin Klein brand has been known to turn around the fortunes of models and send them to new heights. This time they choose Lara Stone as the new face for ck Calvin Klein, Calvin Klein Jeans for autumn/winter 2010 and Calvin Klein Collection.
Lara Stone follows in the footsteps of Christy Turlington, Kate Moss and Natalia Vodianova all of whom got a huge boost from being associated with the Fashion house. Lara Stone has been working for Calvin Klein fashion house previously as well; she appeared in Calvin Klein Jeans, ck Calvin Klein Beauty and their catwalk show in 2007.
Francisco Costa, the women’s creative director Calvin Klein collection said “ for me, Lara was the perfect choice for the new campaign because she is a woman who epitomizes confidence and sensuality.”