Derek Lam has joined hands with eBay to create an exclusive ready-t-wear collection that will be unleashed during New York Fashion Week in February.
The deal with the giant online shopping website will also give Lam the opportunity to reach to a wider group of consumers. After the February runway event, shoppers will be invited to vote on their favorite looks on eBay and determine the final assortment that will be available for purchase in the spring.
“Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment,” Lam said adding, “eBay’s technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire.”
Jan-Hendrik Schlottmann, chief executive officer of Derek Lam International LLC said, “eBay provides a new, innovative channel, which will enable us to deliver fashion, in season, directly off the runway.”
eBay have announced that the prices will be ‘accessible’ but other details are not yet available.