Gucci said Monday it has raised $4.4 million with its Chime for Change initiative for women and girls, allowing it to support 260 charity projects in 81 countries.
The Italian fashion house disclosed the results of its efforts, headlined by the Sound Of Change concert in hosted in London last June, on International Day for the Elimination of Violence Against Women.
Gucci noted that funds it raised served to help 75 sex-trafficking victims; 30 young women subjected to domestic trauma in the U.K.; a number of victims of violence in Southern Bulgaria; 340 girls who attended education workshops in India; 5,000 patients in Afghanistan; 655 poor children in Brazil; 127 women in Cambodia who received literacy and job training; 600 people in Ethiopia who were provided with new wells to get water; 120 Malawian girls who received scholarships to attend secondary school; and 450 Peruvians educated about HIV/AID and pregnancy.
In addition, via funds raised by Chime for Change, 250 young people are receiving training in New York to fight street harassment, and the Coalition Against Trafficking in Women has engaged 12 trafficking survivors in a cooking business.
“It was important to us from the beginning to have the opportunity to share these stories of change with those who have joined the campaign,” said Gucci creative director Frida Giannini, a Chime For Change founder and Kering Foundation board member. “It is an inspirational moment, to be able to hear and see the results of our collective effort.”
Giannini personally supported a UNICEF project, which allowed 12,915 children to get vaccines to prevent neonatal tetanus. Beyoncé Knowles-Carter, Salma Hayek Pinault, Halle Berry, Jennifer Lopez, John legend and Madonna are among celebrities who joined the Chime For Change effort.
Also on Monday, Gucci said it has teamed up with Twitter to host #CHIMEHACK, a competition in which engineers create apps to support girls and women. It takes place from Dec. 5-7 in San Francisco.c