After years of criticizing the works of countless designers on ‘Project Runway,’ Heide Klum is ready to launch her own line.
The supermodel has teamed up with New Balnce to design an activewear assortment including tunics, woven tops, leggings and outerwear that will be available online on Amazon.com.
The collection will be available in a boutique on the Web site in the U.S., U.K., Germany and Japan on Oct. 7 and prices will range from $32 to $168.
The inspiration behind the project is extremely busy lives of women who want to be stylish, comfortable and hip. “I definitely know what it means to be on the go: four kids, school drop-offs, playdates, sports activities, the park…it goes on and on,” she said.
Along with an integrated viral component, print ads will begin running in November magazines.