Jessica Alba’s Honest Company Is Getting Sued Again

Jessica Alba's The Honest Company Sued for a Second Time
Jessica Alba's The Honest Company Sued for a Second Time

Jessica Alba's Honest Company has been sued by a customer who claims the company is making false claims in its marketing and labeling.

Another class action lawsuit has been filed against the 35-year-old actress’ The Honest Company, in accordance with TMZ.

According to TMZ, the match, which wants a minimum of $5 million, claims that the organization changed the formulation for the SPF 30 sunscreen in March and removed over fifty percent of the zinc oxide (the substance that protects from the sun), creating a number of users to get sunburned. The website also posted photos, reportedly obtained from the match, which clearly demonstrate several individuals’ severe sunburns.

The Honest Company sunscreen, which is sold out on its website, is touted as a "naturally derived, unscented, broad-spectrum (UVA and UVB) SPF mineral sunscreen." The description also states that "Zinc oxide is the ONLY active sunscreen ingredient – NO synthetic chemical sunscreens." 

This isn’t the first time Alba and her company, valued at nearly $1 billion, have faced backlash in recent months. 

Last week, consumer Jonathon D. Rubin filed a suit against Honest, claiming the brand "deceptively and misleadingly labeled and marketed its products" by calling them "natural." He and the class members are seeking at least $5 million in damages plus interest on all liquidated sums.

"Based on Honest’s representations that the Products were natural, [Rubin] and the Class paid a premium for the Products over comparable products that did not purport to be natural," the lawsuit,  obtained by E! News, stated. "Instead of receiving products that were natural, [Rubin] and the Class received the Products, which, contrary to Honest’s representations, contained synthetic ingredients."
 
Alba called the allegations "baseless and without merit." "We strongly stand behind our products and the responsibility we have to our consumers," she said. "We are steadfast in our commitment to transparency and openness."
In July, the company also found itself on the receiving end of criticism when parents complained that the brand’s SPF 30 sunscreen left children with damaging sunburns.

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