Another class action lawsuit has been filed against the 35-year-old actress’ The Honest Company, in accordance with TMZ.
According to TMZ, the match, which wants a minimum of $5 million, claims that the organization changed the formulation for the SPF 30 sunscreen in March and removed over fifty percent of the zinc oxide (the substance that protects from the sun), creating a number of users to get sunburned. The website also posted photos, reportedly obtained from the match, which clearly demonstrate several individuals’ severe sunburns.
The Honest Company sunscreen, which is sold out on its website, is touted as a "naturally derived, unscented, broad-spectrum (UVA and UVB) SPF mineral sunscreen." The description also states that "Zinc oxide is the ONLY active sunscreen ingredient – NO synthetic chemical sunscreens."
This isn’t the first time Alba and her company, valued at nearly $1 billion, have faced backlash in recent months.
Last week, consumer Jonathon D. Rubin filed a suit against Honest, claiming the brand "deceptively and misleadingly labeled and marketed its products" by calling them "natural." He and the class members are seeking at least $5 million in damages plus interest on all liquidated sums.