Katie Holmes has been tapped as the new face of Ann Taylor, succeeding Heidi Klum, in the 280-store chain’s spring advertising campaign.
The campaign, which will break in March magazines, is developed in-house by the Ann Taylor creative team and photographed by Tom Munro.
“I applaud women who are doing their best to be the best versions of themselves and who are working really hard. And I’m glad that there is a store like Ann Taylor that can offer amazing styles for the many different roles that women play,” said the 32-year-old Holmes.
“Katie personifies the Ann Taylor brand — smart, talented, incredibly chic and living a full life with beauty and grace. We admire and respect Katie for her intellect, kindness and enduring personal style,” said Christine Beauchamp, president of Ann Taylor Stores.
The wife of Tom Cruise and mother to fashionable Suri, Holmes is contracted to Ann Taylor for one season. She apparently has a soft spot for affordable career-wear and casual-wear. The actress modeled in the J.Crew catalogue this past fall, along with co-stars from her most recent flick ‘The Romantics’ including Josh Duhamel, Malin Akerman and Adam Brody.
Previous Ann Taylor campaigns featured actresses including Milla Jovovich and Naomi Watts.