Mary Katrantzou has signed a two-season partnership with Vodafone UK, in association with the British Fashion Council. The collaboration will allow fans exclusive access to Katrantzou’s London Fashion Week show, as well as the chance to meet the designer herself backstage.
Launching this September, the partnership will run across the spring/summer 2013 and autumn/winter 2013-14 shows. Vodafone have previously collaborated with designers Richard Nicoll and Christopher Kane on similar London Fashion Week-based projects.
"I am excited to be working with Vodafone, as a brand they have really cemented their credibility and support within the fashion industry over the past few seasons," said Katrantzou. "Their innovation elements really appeal to me and it felt a natural fit to join forces. I’m really looking forward to be able to widen the fashion net to their customers and bring them to the front line of fashion week." Further details of the partnership are to be announced later this year.
"Mary Katrantzou is one of the most exciting designers in British fashion today – she was a natural fit to help us continue our involvement in fashion," said Danielle Crook, director of brand marketing for Vodafone UK. "Her bold graphics and iconic designs have attracted a cult following from every part of the fashion world and we are thrilled to be working with her."
Source: Vogue