Agent Provocateur is opening a new Mayfair store. The British lingerie brand is preparing to launch a boutique on Grosvenor Street in the coming months.
The news follows the Victoria’s Secret Bond Street flagship opening earlier this week. The new Agent Provocateur store will be situated just around the corner, marking the area as a new hotspot for lingerie connoisseurs.
The boutique will take over the site which has been home to the Grosvenor Arms pub for over 100 years, according to the Evening Standard. An expected launch date for the store has yet to be announced.-Vogue