Under this agreement, Authentic Brands Group, which owns Reebok, will collaborate with Innovative Eyewear to create a collection of smart eyewear for the Reebok brand.
The inaugural Reebok smart eyewear collection, set to launch in early 2024, will cater to both men and women with a variety of styles. Harrison Gross, the CEO of Innovative Eyewear, Inc., expressed excitement about the collaboration, recognizing Reebok’s esteemed reputation in the athletic market.
He emphasized that the upcoming collection, powered by Lucyd technology, will embody Reebok’s tradition of combining exceptional craftsmanship with innovation. The aim is to provide sport enthusiasts with designer eyewear that not only safeguards their vision but also enables them to stay connected to their digital lives through an open-ear, hands-free format.
“There are four major segments of the eyewear market: ready-to-wear sunglasses, prescription eyeglasses, safety glasses and sport glasses and our company aims to upgrade all of these categories with our cutting-edge smart features. Our partnership with Authentic for Reebok represents a significant step towards revolutionizing the sport eyewear segment with the convenient access to info and audio content and freedom from reliance on phone screens made possible by our Bluetooth frame technologies.”
Steve Robaire, executive vice president of Reebok International at Authentic, added: “We are pleased to partner with Lucyd to pioneer Reebok’s smart eyewear offering. Reebok is known for delivering innovation across all of its product categories. Through Lucyd’s Bluetooth technology, we reinforce the brand’s standards in this emerging category.”