Tisdale has teamed up with Signorelli to lead the creative development and promotion of the brand’s expansion to a full women’s apparel line. The partnership came together shortly after the trendsetter’s launch of her fashion & lifestyle blog "The Haute Mess" which only continues to cement her status as one of the most exciting voices in fashion.
"Ashley‘s style and fashion influence are aligned perfectly with our existing brand reputation," says Meredith Garrett, Founder of Signorelli. "Ashley and I had been exploring her interest in developing an apparel line, and expanding the Signorelli existing product range was one of our top priorities. Aligning those two initiatives couldn’t be a more natural fit. We are excited to have Ashley as the voice of Signorelli to lead the creative development of an expanded apparel range and drive our continued growth."
"I’ve been a big fan and supporter of Signorelli for years," Tisdale says. "To be trusted to grow an already great brand with my own vision and sensibilities is flattering and a dream come true."
The new collection consists of cotton blend tees and tanks that are garment washed, creating a lived-in feel. Designs under Tisdale feature subtle graphics, chic typeface and playful commentary for the girl on a mission or the one wandering free. Each piece is instantly a wardrobe staple that can be paired seamlessly with cut-off denim, kimonos, leather pants and structured jackets.