Solange Knowles is the new face of Madewell. Beyoncé’s younger sister fronts the US retailer’s autumn/winter 2012-13 campaign – which marks her first major contract with a fashion brand. The American DJ – who was signed by Next Models in January – follows in the footsteps of Vogue contributing editor Alexa Chung, who has previously modelled for the label, as well as releasing a clothing collaboration with the brand.
Madewell – sister company to American giant J.Crew – describes its new face as "ever-so-stylish", and has released a behind-the-scenes video of Knowles filming the new Mix Well: Madewell campaign shoot."No one pulls off a style mix quite like Solange," said the brand. The musician can be seen modelling a selection of Madewell’s signature casual-cool daywear in the shoot, which focuses on the concept of mixing and matching.
Think slouchy printed dresses paired with a fedora and ankle boots, or boyfriend jeans worn with a chunky knit and neon heels. Solange has previously modelled for Rimmel makeup, and has appeared on the catwalk for Alberta Ferretti Limited Edition