Stella McCartney, Yves Saint Laurent and Balenciaga are all set to open stores in SoHo.
McCartney will unleash a 2,700-square-foor unit at 112 Greene Street. Balenciaga will open a 4,769-square-foot store at 148 Mercer Street and YSL will reside across the street at 149 Greene Street in a 2,500-square-foot space.
Over the last three years, Mercer Street, managed by the Mercer Hotel, has attracted top notch fashion designer brands such as Vera Wang, Prada and Louis Vuitton and has become the hub of luxury and fashion.
McCartney’s new store at SoHo will unveil a range of ready-to-wear lingerie, shoes, handbags, jewelry and kids.