As a fashion designer her clothes sell for thousands of pounds, but fans of Victoria Beckham will now be able to own one of her pieces for for just £90. The 40-year-old is turning her creative skills to a more philanthropic cause in support of World AIDS Day 2014, and has created a limited edition t-shirt featuring a screen printed World AIDS Day ribbon logo.
The t-shirt will be sold at the chic minimalist Victoria Beckham Dover Street Store in London as well as online at victoriabeckham.com. Having recently been appointed as UNAIDS Global Goodwill Ambassador, Victoria is donating all proceeds from the sale of the t-shirt and pin to the Joint United Nations Programme on HIV/AIDS (UNAIDS) to support their efforts in ending the AIDS epidemic by 2030.
My personal commitment to raise awareness and resources to end the AIDS epidemic is one that is shared by my brand and we wanted to mark World AIDS Day with an initiative that my customers could also participate in,’ the former Spice Girl said of her charitable venture.
Victoria made her debut on the political world stage back in September when she was formally named as a goodwill ambassador Speaking at the United Nations building in New York upon the announcement of her new role she said was ‘honoured’ to be made an ambassador for their UNAIDS campaign.
Beckham – who missed the opening of her London store to be there – said she was inspired following a recent trip to South Africa, where she met with children stricken by the deadly disease. The fashion designer visited Cape Town in February as part of the Born Free initiative, which tackles the issue of HIV being transmitted from mothers to their children.
In August, Beckham hosted an online sale of 600 items from her wardrobe to raise money and awareness for mothers living with HIV in sub-Saharan Africa. However this T-shirt represents the first marriage between Victoria’s lucrative fashion label and her UN work.
‘I am so pleased that Victoria is choosing to mark World AIDS Day 2014 with this excellent initiative bringing together the worlds of fashion and activism. ‘Thanks to her commitment as UNAIDS Global Goodwill Ambassador, we will raise awareness and much needed resources to get closer to our shared vision of zero new HIV infections, zero discrimination and zero AIDS-related deaths,’ said Michel Sidibé Executive Director of UNAIDS.
The Victoria Beckham Jeans white t-shirt, £90, will be available from December 1st, through to December 31st. In addition, all those who purchase the t-shirt will receive a small red World AIDS Day ribbon pin which is also available for purchase for £1 at the store. Both the store and the website will also mark the day with a red tint takeover in both the window and on the homepage.