According to OK!, The Goop Lab was “on the verge of getting the ax.” The Netflix lifestyle program was causing the oft-maligned Paltrow strife. A source told the tabloid “this Netflix deal was the big passion project she spent years putting together, so she can’t stand the idea of losing it.”
The cancellation would also mean “a blow to her bank account,” as the brand is a main source of income now that Paltrow is “all but retired from acting.” To help save the program during it’s “all hands on deck” period, Paltrow was asking everyone she knows to stream the show and crank up its viewership.”
She didn’t even care if people sat to watch, as she was suggesting friends “just leave their TV on” to help out. The article closes by saying “for Gwyn, failure is not an option.”