COVERGIRL Celebrates Their 50th Anniversary

Cover Girl gathered current and former celebrity spokeswomen in Los Angeles at Boa restaurant Thursday night to celebrate its 50th anniversary — and to charge ahead to future anniversaries as a mass market makeup leader. Among the Cover Girls past and present at the event were Ellen DeGeneres, Drew Barrymore, Dania Ramirez, Queen Latifah, Taylor Swift, Cheryl Tiegs and Ana de la Reguera. Esi Eggleston Bracey, vice president of global cosmetics at Cover Girl owner Procter & Gamble Co., couldn’t choose a favorite. “I love all of our Cover Girls, and, really sincerely, they all bring something special and different to the brand,” she said.

Prior to the anniversary event, the brand kicked off a program inviting consumers to relate stories of why they are Cover Girls via Cover Girl’s Facebook page. Eggleston Bracey said entries began pouring in at a rate of 1,000 a minute.