Ermanno Scervino Born in Milan, grown up between Florence and Cortina, his professional training allowed him to live and breathe the atmosphere of the coolest cities of 70’s and 80’s: from Paris – his second home, to the New York of Andy Warhol, from London to the boho-chic Ibiza as well – treasuring beauties, trends and style that his professional life taught him.
Finally Florence – his home of choice – where he decided that he would dress the most beautiful women in the World. Self-taught, after a stint in Paris followed by a period studying architecture in Italy, he learnt everything he knows from Italian mentors in the fields of luxury goods and fashion design.
Trained in all the best techniques, he worked with the most prestigious workshops and designers using the most beautiful fabrics, matching them in a unique and new way, prestigious and glam. After several years of experience and professional growth, he felt the time had come to found his own self-financing label and use it as a medium of expressing his taste for architecture – but only this time, for that of the body.
Right from the start, he was full of originality; aiming to offer sporty couture styling based on evening jackets, fitted like corsets, sophisticated, rare, and as treasured as pieces of lingerie. Italian women snapped them up without a second glance. Right from the very first catwalk show, orders came flooding in. All the best boutiques wanted to sell this new designer who captured the spirit of the times; offering iconoclastic, free-spirited and innovative luxury, with no danger of unexpected combinations of fabrics and cuts.The technique he applied to sportswear was an immediate success.