Kurkova was now recognized at haute couture fashion shows, and lingerie brand Victoria's Secret chose her to be a part of that year's televised fashion show special.
After a friend sent photos of Kurková to an agency in Prague, she immediately landed a runway appearance, as well as a commercial and print ad. She later traveled to Milan to gain more experience. There, Miuccia Prada, the designer behind the brand Prada, signed her to a modeling contract.