Travis Scott is one of the most remarkable musicians in the world right now, a Gen Z idol who embodies the esoteric fashion attitude of social-media culture and who has a child with Kylie Jenner.
He is the type of celebrity who sits front row at Jones’s shows. But today the hip-hop community is no longer being dictated to by fashion. They’ve shifted that paradigm, claimed their rightful influence on the industry, and got behind the wheel.
Scott’s collaboration with Dior was a manifestation of that evolution: a meeting between a creator and his muse, who hadn’t quite decided who had been cast in which role. “From the stage to the music, it was never just about the clothes but about the experience,” Scott said during fittings in Jones’s Paris ateliers.
“It’s how you see and hear it, how you see the music.” He was talking about the live show production—which spliced memories of Christian Dior’s childhood gardens with the cactus-heavy Texan landscape Scott grew up around—but he might as well have been painting a picture of his own fashion understanding.
Gifted with an instinct for styling, Scott has a personal wardrobe as distinctive as his sound. “It’s about taste, isn’t it?” Jones told Scott. “Some people have it, some don’t. Luckily you do!”
The internet will give you endless get-the-look guides on Scott and his designers of choice, from Jones to Virgil Abloh, Phoebe Philo, and the cult Japanese brands that underline said esoteric fashion culture.
Going forward, style tips can all defer to this season’s Dior collection, which was a medley of those influences. Jones explained it was inspired by the artist’s own look as well as his various creative outputs. “We had some hard design sessions for a couple of months,” Scott said.
“I would draw graphics and send them to him. We sat down with mad refs, breaking down where we felt like we wanted to take it.” The palette painted a picture of Houston, its pink skies, green cacti, and the browns of the earth that have become trademark colors in Scott’s wardrobe.
The silhouette felt rooted in the rapper’s penchant for a slightly oversized top paired with a flared pant, skinny but not tight. Iterations on tracksuit bottoms were particularly strong, tailored to precision, and studded with cowboy-like metal buttons down the side.
In a nod to that same cultural heritage, Scott had interpreted John Galliano’s saddlebag for Dior as a double bag that felt more rodeo than ever. Another of the artist’s signatures: patterns that evoked the rattlesnakes and desert flowers of the Texan plains.
He had cacti-find Maison’s toile de Jouy, while the ghostly motifs that appeared on tops were his own. “They’re imaginary things that kind of pop up in my head, and I draw them by hand,” Scott said, pointing to the same motifs woven in knits. “These are knitted by hand, which is so fucking nuts. It’s crazy.”
Talking about the trips he and Jones had taken to the Dior archives, Scott was clearly in heaven. “Me coming in and being able to have those in my hands…,” he paused, a smile on his face. Later, he effused about the wish-to-reality aspect of an atelier like Dior, which can literally make anything happen.
“Making some of your imagination come to life, it’s kind of crazy.” His enthusiasm was visible in the collection, and that’s why it felt like such a shrewd match for Jones.
Rather than applying an artist’s work to his own garments like he’s done in the past, this was the designer inviting his perhaps most influential Dior client to take an active part in the creation, from silhouette to motif and surface decoration. It was organic.
Within that context, the collection featured another collaboration in the form of a series of shirts hand-painted by artist George Condo, which will be auctioned off to raise money for scholarships for a future generation of designers.
“Travis told me he was starting a foundation for kids to go to Parsons. If we do this with Dior, there’s such a voice around it. If I were going to college now, I wouldn’t be able to afford to do it. It’s so expensive, and in America, it’s even more expensive.
You come out with a hundred-grand debt before you’re even done,” Jones said. “I just feel like we need to use our money to help these kids,” Scott concurred.
Asked what feeling he wanted for the Dior show—the house’s first men’s show with a live audience since the pandemic—Scott leaned in, paused, and said, “Have you ever been to utopia?”
COLLECTION
