Maestro Armani turned out soft silhouettes, some body-conscious, others looser and more draped in Milan Fashion Week 2011.
Giorgio Armani is one of the best names in fashion industry, especially in men’s wear. He is an Italian fashion designer that founded his first line back in 1975. Giorgio Armani label is an international fashion house that designs haute couture, ready-to-wear, shoes, jewelry, leather goods, cosmetics, eyewear, accessories or home interiors. Armani went for celebrities like English footballer David Beckham for the underwear line, his wife, fashion icon Victoria Beckham for the Emporio Armani lingerie advertising campaign or Transformers star, the stunning Megan Fox modeling for Emporio Armani’s underwear and Armani Jeans.
The concept of the remix has been at the heart of pop culture for years, but Giorgio Armani invoked it today to describe a collection that consolidated the designer’s classics with an updated twist here and there. Ease has been an Armani calling card since he first arrived on the fashion stage nearly four decades ago, and here it was made even easier.
The fashion show opened with a very serious coat contradicted by gray flannel trousers cut like track pants, and closed with a group of evening clothes in black velvet that were casual enough to make the transition from red carpet to gym.
Giorgio Armani donned his gray-tinted glasses for a solid collection that offered myriad variations of the neutral color and lots of textured weaves and glossy or matte finishes.
The coats, long and short, formal and casual, were standouts, including the sweeping wool greatcoat that opened the show, long shearling aviator-inspired ones, and others with hoods and toggles.
Velvet found its way onto waistcoats that were layered underneath gray flannel jackets, and onto trousers and tracksuit bottoms. The velvet bottoms were paired with nubby, textured or plaid jackets in shades of pewter, gunmetal, and ash.