Celebrating 15 years of collaboration with Adidas on Y-3, Yohji Yamamoto went back to basics. “We cut out all forms of complicated expression. It’s very straight, easily understandable, simple,” the designer said before the show. At his side was Nic Galway, senior vice president of global design at Adidas Originals, who echoed that they “really wanted to remember why we started, to go back.
“Yohji is very inspired by uniforms, and three stripes is a uniform. That’s what we remember today, but obviously has a lot has changed,” Galway mused. “The sneakers you will see today are the best innovations in the world, and we have the partnership with Yohji to bring a new voice. If we design sneakers together, it has to ask questions. It’s a chance to challenge the status quo and push boundaries.”