This season the Designer Showrooms at London Fashion Week will showcase over 180 brands. Set within Somerset House the AW15 collections will be exhibited to press and buyers over the course of London Fashion Week and will be open daily from 9.30am-6pm.
This season welcomes German brand, Achtland, French brand, Jour/Né and Lady Gaga favourite, Rein. After strong receptions last season, ESK, Georgia Hardinge and steventai return to the Ready-to-Wear Showroom. Eudon Choi, Fyodor Golan and Jean-Pierre Braganza will show their collections after debuting on the catwalk.
Emma J Shipley returns to showcase its largest resort collections so far while Camilla Elphick shows its latest shoe collection, titled Puuurfect Storm. Named as one of Dazed & Confused’s most exciting new arts ventures, New Ultra Group show its heat-reactive bags, iPad cases and purses. Jewellery designers on the rise, Bam-B, LeiVanKash and Rachel Boston boast credits in Elle, Grazia, Harper’s Bazaar, i-D, InStyle, Stella, Style, The Telegraph, Vogue and W.
NEWGEN, sponsored by TOPSHOP will have a pop-up showroom in the West Wing. The NEWGEN Showroom houses an immersive exhibition featuring designs from each recipient.
The following NEWGEN designers will take turns to occupy the pop-up showroom, listed in order of date:
- Marta Jakubowski – 20th February, 2pm-7pm
- Molly Goddard – 21st February, 9.30am-1pm
- Faustine Steinmetz – 21st February, 2pm-7pm
- Danielle Romeril – 22nd February, 9.30-1pm
- Claire Barrow – 22nd February, 2pm-7pm
- 1205 – 23rd February, 9.30am – 1pm
- Sadie Williams – 23rd February, 2pm-7pm
- Ashley Williams – 24th February, 10am-1pm
- Marques’Almeida – 24th February, 2pm-6pm
As well as showcasing the latest collection, renowned milliner, Stephen Jones OBE, co-curates the BFC’s millinery initiative, Headonism. This year’s Headonism scheme showcases collections from Awon Golding, Emma Yeo, Keely Hunter and Lizzie McQuade. Previous Headonism recipients, Noel Stewart, Piers Atkinson and William Chambers, have stands in the showroom.
Rock Vault, the BFC’s fine jewellery initiative, co-curated by Stephen Webster MBE, has its own room in the south wing featuring: Alice Cicolini, Beth Gilmour, Hannah Martin, Imogen Belfield, Jacqueline Cullen, Jo Hayes Ward, Ornella Iannuzzi, Shimell and Madden, Tomasz Donocik and Yunus & Eliza.
There will also be a BFC Contemporary online shop at the foot of the Nelson Staircase selling the BFC Contemporary exclusive designs on tablets.