L.A. – based brand Cult Gaia launched in 2012 by founder and creative director Jasmin Larian initially became very popular thanks to its stunning floral crowns and playful turbands beloved by many a Coachella-loving celebrity.
Over the past few years, the brand has been steadily expanding, first introducing island-flavored crop tops, A-line skirts, and sarongs, then moving onto launch an adorable range of “ears” headbands and an on-trend collection of choker necklaces.
Now, Cult Gaia is sure to increase its cult following by venturing into the realm of handbags. The original Gaia’s Ark bag was modeled after a Japanese picnic basket and came in bamboo.
But for this spring and summer, this unique bag comes in two sizes and in a few new finishes, including lucite mother of pearl, black acrylic, malachite acrylic and a dark finish.
This bag is absolutely perfect for every occasion but feels more at home in Spring and Summer as well as any warm-weather escape during the Winter. The bag can be worn to the beach – perfect to pair with a swimsuit and cute cover up.
But its versatility also allows it be worn for every day errands and brunch. It even works perfectly for a casual dinner with your friends as well. Below you can see how our favorite bloggers worked the It bag of the season into their #OOTDs.