It strike a chord for me of that children’s shoe which lit up and squealed as the child walked, but upon nearer examination, I realize it’s in reality a work of art.
These OT Electric Light Shoes are Designed by Freedom of Creation (concept by Strawberry Frog and created by Janne Kytannen and Mads Thomsen) as a proposal for the Onitsuka Tiger (an ASICS Japan premium heritage brand) Eletric Tiger campaign, the OT Electric Shoe stops the show with its exceptional design.
Freedom of Creation fashioned a 1 meter edition for display purposes as well as 70cm and 40cm type of the design for Onitsuka Tiger stores all around the world. If you haven’t observed yet, the design of OT Electric Light Shoes was inspired by what a typical city in Japan might look like at night.
Inspiring details of the OT Electric Light Shoes, right? And this is how the OT Electric Light Shoes appears like when not lit:
The Electric Light Shoe plays a significant role in Onitsuka Tiger’s universal promotional strategy, “Made of Japan”.