General Idea

Fashion Brand General Idea
Fashion Brand General Idea

Bumsuk Choi, the name behind the menswear label, General Idea, launched his debut collection in the Spring of 2004 at the age of 26 making him the youngest designer to join the Seoul Collection in the Republic of Korea.

Bumsuk Choi, the name behind the menswear label, General Idea, launched his debut collection in the Spring of 2004 at the age of 26 making him the youngest designer to join the Seoul Collection in the Republic of Korea.