The campaign, “Miniature London,” shows Pike posing with mini-me versions of the city’s architectural landmarks including Big Ben, Battersea Power Station and The Shard. Like the collection, the campaign has a late-Sixties vibe.
The ads will break in the September issues of titles including the American and British editions of Harper’s Bazaar and InStyle, and in Vogue, Tatler, Elle, Red and Marie-Claire.
Some of the images show Pike posing with her own creations from the Rosamund Bag Collection. Pike said she wanted the boxy leather handbags to embody “modernity, freedom and independence.”
For the designs, Pike said she was inspired by Julie Christie swinging her bag in a carefree manner in the opening scene of the film “Darling.”
“I wanted a bag that felt luxurious down to the last detail, but I didn’t want women to feel weighed down. I wanted a bag that could contain the chaos of your life inside, but look free and easy on the outside,” she said.
The bag collection, which ranges in price from $445 for the smallest size to $595 for the largest, launches on July 17, and will be available globally, including at the new L.K. Bennett units in Los Angeles and Las Vegas.